3 Minor CTA Improvements for Major Impact

Enhance your CTAs to Drive More Conversions

Author

Simon Xiong
November 01, 2024

In this edition of Design Trends, we’re exploring ways to enhance 3 common CTAs that you've likely designed countless times. These small adjustments can significantly boost conversions for you and your clients’ websites.

Appointment Booking

For service-based sites, skip the standard “Book an Appointment.” Make it more personal by adding:

  • A profile photo, your name, words of trust

Example:

Newsletter Signup

Rather than the typical title-description-email form, try a more compelling design to get visitors excited to subscribe. This improved CTA could work in a timed pop-up or on a dedicated signup page. Include:

  • Social proof(numbers of subscribers)

  • A clear value proposition(benefits)

  • Inspiring CTA wording

Example:

Buy Now Button

Make the “Buy Now” CTA fun and accessible. Try a floating, sticky CTA that users can activate with a “B” key or a button. This approach is effective because:

  • It’s unconventional and stands out

  • It follows user through the site

  • It offers a convenient purchase option

Note: use only desktop, as “B” doesn’t work on mobile

Example:

And there you have it! You’re now equipped to create 3 engaging CTAs that can drive more conversions for your designs.

A quick shoutout to Harry from Marketing Examples for the inspiration!

Be epic,💙✨
Simon Xiong