Catching Up on the AI Hype

Welcome to the first edition of Design Trends! In this issue, we dive into the latest advancements in 4 popular website builders, post-ChatGPT. If you’ve feeling a bit behind(like me), this article will catch you up on the brief history of each platform’s AI journey.

Elementor

Initial Release(Jan 2023): The initial release of Elementor AI included creating custom text, images, and code within Elementor’s design editor.

Recent Update(July 2024): The latest release of Elementor AI includes generating blog feature images, container name generators, and text generators within the WordPress builder.

Current Capabilities: From Elementor AI product page, here are all of the current features and capabilities:

• AI-powered text generation for headings, content, and CTAs

• Image generation based on text prompts

• Automated custom code creation (CSS, HTML)

• Responsive design optimization

• Multilingual content creation and translation

• SEO-focused content suggestions

• Customizable AI prompts to align with branding and tone

Wix Studio

Initial Release(pre-ChatGPT, June 2016): Ahead of it’s time, Wix ADI offered a conversational, “brief” approach to website creation by automatically generating personalized designs based on user inputs, simplifying the design process. For a deeper dive, here’s a press release article from 2016.

Recent Update(March 2024): The latest release of AI tools in Wix Studio includes responsive layout optimization, an AI code assistant, and meta tag creator.

Current Capabilities: From Wix Studio’s AI product page, here are all of the current features and capabilities:

• AI text generation for content

• AI image creation

• AI assistant for design suggestions

• AI-powered layouts

• AI animation tool

• AI-driven SEO optimization

Webflow

Initial Release(April 2023): The initial announcement of Webflow’s AI assistance included image, content creation, and component generation. Webflow hinted at an AI feature for customizing templates using prompts, but it was never launched. 🤷‍♂️

Recent Update(April 2024): While not a feature roll-out, Webflow recently acquired Intellimize, an AI-driven platform for optimizing website content. This allows businesses to personalize content, images, and CTAs for visitors based on segmentation, meaning different users may see different versions of a site.

Current Capabilities: From Webflow’s AI product page, here are all of the current features and capabilities:

• Learning assistant guide

• Insight assistant for website analytics

• AI tool for conversion optimization

• AI tool for localization

• AI apps integration for website builders, SEO, content generation, and coding environment

Framer

Initial Release(June 2023): Framer’s Start with AI feature enables quick website generation from a detailed prompt. After the site is created, users can customize it by adjusting the color scheme and typography.

Recent Update(October 2023): The latest release in AI feature includes a localization tool that allows website content, images, and components to be tailored based on the audience.

Current Capabilities: From Framer’s AI product page here are all of the current features and capabilities:

• AI Translation for localization with text, images, and content

• Text Rewrite for writing engaging content

• AI Style for content translation

And there you have it! You’re now caught up on the brief history of AI feature development for the most popular website builders in the market.

Be epic,💙✨
Simon Xiong